Design Policy | SIGMA DP1x : Special Contents

The business of taking photos boils down to the skill of the photographer. The photograph is the canvas for the photographer’s individual self-expression. Sigma’s design policy is to empower the photographer to concentrate on the core task: taking pictures. Our top priority is to deliver the functionality and reliability this requires.

The DP1x was designed to be a more highly-evolved photographic instrument. So, besides giving it the same generous complement of extra functions as its predecessor, we’ve listened to the voice of the user, and added the same user interface that went down so well in the DP2. By changing the spec to make the controls more intuitive, we’ve dramatically improved its operability and responsiveness.

With its intuitive controls, and its increased portability and toughness, the DP1x is designed to be a serious photographic instrument you can take along anywhere, anytime, without thinking twice.

Simple yet distinctive, its compact body will draw admiring glances. Packed into a neatly pocket-sized package, it has a capacity to deliver uncannily high image quality that is bound to amaze. Doing away with the old DSLR-versus-compact distinction that cramped photographers’ style more than they ever knew, the DP1x offers more artistic freedom, and new horizons in photographic expression, making the finest in photography far more accessible than ever before.

You wouldn't carry an SLR around unless you intended to shoot some serious photos. Pictures taken with an SLR have to be carefully set up, framed and posed. All sorts of complicated settings have to be fiddled with. That’s how most people would think of an SLR. Yet Sigma took the essence of an SLR, and packed it, unabridged, into a compact body. We also included a generous dollop of extra high-performance functions. We gave the photographer more artistic control, and left more scope for creative expression.

With the introduction of the Sigma DP series, serious photography can now be part of your everyday routine. And that's not all: these cameras are the perfect fit for today's increasingly nonconformist, free-spirited users. They awaken the creativity within many photographers, often causing them to fall in love with photography all over again.

In its forms and workflows, photographic equipment changes with the times. Photographic expression is also subject to passing trends. What stays unchanged is the way a camera should be. A camera should slavishly follow your direction. It should respect your intention. And it should do this without losing sight of the essence of photography, namely, capturing your own personal sensory experience, the picture in your mind's eye—a single image only you could create. This is the fundamental concept underlying all of Sigma's evolving technological innovation.

This set consists of a lens hood to block out extraneous light, plus a hood adapter, designed to fit a 46mm general-purpose lens filter.

This compact optical viewfinder mounts on the camera's hot shoe. It comes with a frame equivalent to 28mm on a 35mm SLR.

This compact external flashgun was created exclusively for the DP series. With a guide number 2.4 times the camera’s built-in flash, it extends your shooting range.

Mount this lens on the Hood Adapter HA-11 (sold separately) for easy close-up photography. The exclusive design delivers outstanding image quality from the center of the screen right to the edges.

This dedicated hard case is specifically designed to protect the DP1x from damage while it travels around with you. Made from high-quality black leather, it takes on a distinguished-looking patina with prolonged use. Just remove the outer casing and you’re ready to shoot.

This soft case will hold the DP1x with the Hood Adapter HA-11 and the Viewfinder VF-11 still mounted. Made of Neoprene fabric, it’s superbly stretchy, and provides an outstanding level of cushioning protection.

With this AC Adapter, the DP1x can be plugged into the power outlets in your home. We recommend doing this before using your DP1x for an extended period to take or display pictures, or when connecting it to your computer.

This dedicated neck strap is supplied with the DP1x. The strap has an anti-slip lining and is designed to enable you to comfortably carry the camera over your shoulder or around your neck. It is possible to adjust its length.